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Specifically launched during Latino Heritage Month 2015, Es Mi Cultura is a monthly newsletter that provides readers with positive examples of women who proudly acknowledge their African ancestry, while staying true to their Latino ethnicity and culture.

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June 2018 ~ Issue 33



Sandra Garcia Lowery is a Sales and Marketing professional with over 10 years of industry experience, during 4 of which she managed her own event planning agency simultaneously. Today, she manages her own Marketing Agency, Encounter Marketing & Public Relations (EMPR) where develops and executes strategies and partnerships to help elevate the presence of small to mid-size businesses and non-profits.

Prior to becoming a full-time entrepreneur, Sandra was part of the Marketing Solutions team at Clear Channel Outdoor where she helped with the strategic development of marketing programs that merchandised data driven products for use by sales to grow revenue. Before Clear Channel, she held a Product Marketing and Digital role at Time Warner Cable Media where she implemented digital strategies and go-to-market plans that differentiated the brand from the competition as a Product Marketing expert for all digital products: Online, Mobile, Social, Search, Addressable, and Video On Demand. Prior to returning to TWC Media, she spent time at PEOPLE.com where she worked on long-term marketing plans for advertisers, integrated deals with PEOPLE Magazine and PEOPLE Stylewatch Magazine. Before PEOPLE.com, she worked at CNNMoney.com, the financial website for CNN and the online destination for FORTUNE Magazine and Money Magazine.

Identifying as an Afro-Latina from Honduras and cognizant of the group’s underrepresentation and the impact it had on her self-identification process growing up, Sandra birthed a passion project, Afro-LatinaBeauty.com. An online destination for stories of other Afro-Latinas, and a place to see and hear from others sharing the same intercultural experience. 



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